Marketing Plan For Nike And Gatorade Essay - 1679 Words

This project will merge the two companies together as partners in more than just the way of marketing. The product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as financial growth for the companies’ employees. Nike has launched several new products over the years since the company’s founding. Along with the Gatorade name the firm has the potential to experience another greater-than-anticipated demand for one of their product. Research as shown that the target market of sport-minded consumers and sports retailers would like more rehydrating products including a product to hydrate skin. The research into this product indicates the interest in such products will extend Nike and Gatorade’s combined significance in product lines marketed towards athletes. In addition, this project thesis will propose opportunities for an increase of online sales of the new product. The Nike name and trademark Swoosh introduced to the world in 1971, was established by college student, Phil Knight, getting his MBA at Stanford in the early 60s, Knight took a class with Frank Shallenberger. The semester-long project was to devise a small business, including a marketing plan. An underlying set of principles informs the NikeShow MoreRelatedThe Branding Strategy of Gatorade: An Analysis1449 Words   |  6 Pagesdistribution and the entire customer experiences. Gatorade today holds over 75% of the total sports nutrition market globally as a result of their ability to orchestrate these diverse elements into a cohesive strategy. 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