Wal-Mart

Table of Contents1.0Executive Summary32.0Situational Analysis52.1Company History and Background52.2Wal-Mart Performance63.0Market Analysis74.0Competitive Situation94.1Target Market104.1.1Target Market Demographic Segmentation104.1.2Target Market modus vivendi/ mental Segmentation104.1.3Target Market Geographic Segmentation Description104.1.4Target Market behavioral Segmentation114.2Market Needs115.0Strengths, Weaknesses, Opportunities and little terror ( elevate) Analysis115.1Wal-Mart SWOT Analysis125.1.1Strengths125.1.2Weaknesses135.1.3Opportunities145.1.4Threats155.2Carrefour SWOT Analysis165.2.1Strengths165.2.2Weaknesses165.2.3Opportunities175.2.4Threats175.3K-Mart SWOT Analysis175.3.1Strengths175.3.2Weaknesses185.3.3Opportunities185.3.4Threats185.4Target SWOT Analysis195.4.1Strengths195.4.2Weaknesses195.4.3Opportunities205.4.4Threats206.0Marketing Objectives207.0Marketing Strategies217.1Positioning217.2Product Strategy217.3Pricing Strategy227.4Place/ Distribution/ reparation Strategy227.5Promotion Mix/ Strategies228.0Overall Marketing Strategy Budget239.0Action travel & Timeline24Works Cited261.0Executive SummaryWal-Mart is virtuoso of the military man?s largest companies in the world in scathe of revenues and employee base and operates in the consumer staples industry speech to its customers a replete(p) variety of high quality harvestings spanning multiple product categories at prices that be the lowest in the world. Based on a clear mission and very efficient execution of instrument plunk for by latest technology and advanced tag on scope practices, Wal-Mart grew at a very fast grounds to be a $374 billion company that upholdes the lives of almost all(prenominal) American. The retail market can be said to be generally dealing with the essential commodities that project a first-string purchasing by the customers irrespective of the prevalent economic conditions.

unless during touch economic conditions, such(prenominal) as a recession, companies like Wal-Mart atomic number 18 better placed to adjust and stick out as they are able to offer lower prices than other(a) companies in this industry. in that location are many players in the industry each with their take in unique strategy and competitive positioning based on the product mix, place, procession and customer service strategies that ensure that they have a sweetie customer base. The major competitors to Wal-Mart are departmental stores such as Target and K-Mart, other international stores such as Carrefour, enduringness stores such as Barnes and Noble, online stores such as Amazon and the many ?mom and pop? stores that all exchange complementary products. Strengths that enable Wal-Mart to dominate the industry are its superior(p) business model that is... If you compliments to get a secure essay, order it on our website: OrderCustomPaper.com

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