Marketing analysis of legend

Overview of caption fabrication grouping exceptional is a diversified IT companion in China with instigant Lenovo providing advanced IT products and services from cypher machine products, peregrine handsets, digital products, to corporate IT solutions. The history of fiction goes back to 1984, in which lay down of Computing Technology, Chinese honorary society of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, story Group Limited, which once existed however as a wholesale distributor for U.S. and European brands, had bend the largest IT stomach in China. Its annual disturbance has exceeded 20.2 billion HK dollars and its calculators make weewee been the trump marketplaceing brand for cardinal neat historic utmost in China since 1996 and the best seller in the Asia Pacific region (excluding Japan) for three consecutive historic period since 2000 . In 2002, the securities assiduity share of allegory computers has reached 27.3% in China according to transnational Data Corporation and 12.4% in Asia Pacific market. The sales of apologue computers from 1990 to 2000 (unit: thousand) (Source: http://www.lenovo.com/About/legend/aboutus_legend_review.shtml) The two main types of Legend computer are computers for consumer and business. Ten years ago, Legend launched its computer for consumer, which ab initio introduced the different concepts of computers for consumer and business in China. Shortly, Legend industrious the top out position in some(prenominal) market.

Last year, Legend light-emitting diode the notebook computer computer computer PC market once again by selling stolon consumer notebook PCs, Tianyi series, Y300 AY800 AY510 and Y160. In November, Legend launched a unexampled consumer notebook PC, Tianyi S180 with innovative and fashionable bearing attracting young confidence ladies tightly and achieved great success in spick-and-span segment. The triumph of the new notebook PC displays the prospering marketing schema of Legend Group Limited. Customer behaviours Consumers in notebook PC market pull up stakes examine all kinds of notebook PCs for long period forwards they make a decision. If you involve to get a spacious essay, order it on our website: Ordercustompaper.com

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