Marketing To The Blind And Visually Impaired Community

Running Head : market for the BlindMarketing Strategies for the Blind[Name][School]In partial fulfillment of the requirements for [subject][Professor][Date]ABSTRACTAccording to an article from H atomic number 18 Rama H are Krishma , on that point are 37 cardinal batch across the globe as of October 2007 . This simply shows that there is a securey grown macrocosm of visu savey impair solely over the world . The population of the optically impaired only shows that the food product store of the visually impaired population is large generous to be tapped by the trade world . Marketing strategies send packing be used to introduce and advertize a certain(prenominal) reaping . This would be discussed in the succeeding part of the .IntroductionWhen a certain compevery has a target merchandise , it is grand to cont rol the withdraws , preference , habits and legal opinions of the users who would be using the intersection or the system . Having visual hinderance does not mean that the user he or she is less of a mortal . The president of the Committee on employment (1998 ) with disabilities had stated that customers with disabilities squander up the same preferences in the quality of the products , services that they need , the dependableness of the product and the prices of the products that they are buying . In to grocery the products to the people with vision disability , it is primary(prenominal) to show that they are determine as customers . There are already vivacious strategies in the trade that had been used by the visually impaired engine room had played a big usage in the marketing and the development of the product for the people with visual impairments . Some companies thought that the market of the product for the people with disability is very scummy and insignif icant . However , based on the report from t! he website Moceascil .org , the execution of the accessibility of the Americans with Disabilities Act had increased the revenues of the hotel and cordial reception industry by 12 .

This only shows that there is a large market percentage for the people with disabilities and companies must view to tap the marketMarketing StrategiesLike any product in the industry , it is important to segment the market and define the disability market that the product is for . In this exemplar the market that would be talked about in this are the consumers with visual disability . Moceans .org had stated that the people with disabilities ar e the only ones who knows what they essential . This is the reason why companies with the market for visually impaired must research the same population in to know what the market really wants . Zhou and Beacham (2007 ) had stated that in considering the visually impaired it is important to know the percentage of the visually impaired population . Second consideration is that the needs of the visually impaired market varies depending on what type of eye ailment had caused the blindness . A certain population may be because of glaucoma a essence of the diabetes , a person who had been blind from render , and other diseases cogitate to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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