Acne Jeans

9 MASTER THESIS Acne Jeans and Brand Associations - A check of the Coherency amongst the Brand Identity and the Brand Image department of Business Studies second of June 2008 Supervisor: Mr. Nils Kinch HENRIK ANDERSSON FRIDA ROBERTSON Preface Preface root and foremost, we would like to seize the moment and evidence our appreciation to our executive program Mr. Nils Kinch for his constructive criticism and encouragement end-to-end the execution of this thesis. We would besides like to take the occasion to give our sincere give thanks to all of you participating in the pre-test of our questionnaire. Your little remarks were of highest importance for our research. In conclusion, We would like to, once again, thank you for your moderate and trust! Uppsala, second of June, 2008 Henrik Andersson Frida Robertson Abstract Abstract In recent years, the successful expansion of Swedish fashion companies have mainly relied on their adroitn ess to turn fashion into scars. However, when companies grow it seems to be difficult to save up an eye on the original bell ringermark identicalness as well as to establish a unique brand image in the mind of the consumers. With regard to this matter the dissolve of our thesis was to check out the brand image of Acne Jeans.

Our intake was to examine to what extent the brand image agreed with the brand identity and if brand associations differed between opposite consumer segments. In enjoin fulfill our purpose, we have conducted a questionnaire pick up on a sample of 130 students at capital of Sweden University. T he findings of our schooling show that the ! brand image of Acne Jeans did non coincide with the brand identity regarding the aspects of individuality and innovativeness. We further concluded that in that location were some(prenominal) differences between the associations of those in possession of Acne apparel and those who did not hold any Acne items. Finally, the associations of early adopters were investigated. The result indicated that the brand associations in...If you pauperization to annoy a full essay, order it on our website: OrderCustomPaper.com

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