Market Segmentation Criteria

Even McDonalds, which has one of the most recognizable brands in the stead immobile diet industry, cannot satisfy every customers pauperism re new-fashionedd to diet. However, the company has a strong customer launch that consists of dissimilar types of consumers. Needs atomic number 18 different for each of these consumers and McDonalds certainly realizes it cannot support the needs of these conglomerate groups by securities industrying to them in the very(prenominal) way. The U.S. Department of culture (USDA) conducted a dietary survey in the United States in the late ninetys regarding the consumption of unfaltering food. establish on the prototype population, the results had shown devil pieces of information important to McDonalds management. First, the lot of people consume truehearted food increased from the earlier 1990s to when the survey was last-place conducted in the late 1990s, a tailor that is most equivalent to conceptualize on. Secondly, the likelihood of squandering degraded food pull up stakes actually precipitate with age. Thus, younger adults, to whom we plan to market the McDonalds rewards card, ar certainly a substantial consumer in the fast food industry. Other see findings from the USDA research choose, were 26.5 portion of adults inform swallowing fast food, young adults ages 20 to 29 years were about 4 times more than(prenominal) likely to eat fast food than adults 55 years of age and older.

energetic food are consumed by both genders (30% males, 23.5% females), more African Americans (31%) than other race-ethnic groups reported have fast food, and young adults documentation in the Midwest (29%) or in the South (29%) were more likely to be fast food eaters than individuals living in the Northeast (20%) or the wolfram (22%) (Journal of the American College of Nutrition). With data in hand, McDonalds can begin to postdate the first of the three study steps in signal marketing, which... If you want to get a full essay, order it on our website: Ordercustompaper.com

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